Apple is betting big on “services”, which has become the tech giant’s most profitable division amidst a period of stagnation for the entire mobile industry that seems to have hit iPhones especially badly in terms of global sales. But the Cupertino-based company will be facing quite an uphill struggle trying to replicate its music streaming success in the incredibly competitive and increasingly crowded gaming subscription and video streaming markets.

Unfortunately, this very intriguing plan is not fleshed out yet, mainly because at least one big music label is reportedly “wary” of the idea, fearing its revenues would decline as a direct consequence of the rumored Apple Music/Apple TV+ combo. Of course, if that’s the case, Apple could offer to take the revenue hit upon itself, but while the early goal is undoubtedly to draw in TV+ subscribers at all costs, the company can’t just sacrifice profits altogether.

With no word on the bundle price targeted by Apple, we’re left guessing this would circle the $12 monthly mark since a premium Music subscription costs $10, while Apple TV+ access will be granted in exchange for a $4.99 monthly fee.