Somewhat surprisingly, the Galaxy S10 Lite joins the Galaxy Tab S6 Lite to the US market today, although sales are technically scheduled to start tomorrow, April 17, through “limited channels.” We’re talking Samsung’s official US e-store, as well as Best Buy and Amazon, with the recommended price set at $650 across the board.

That may have sounded reasonable last year, when the rest of the S10 lineup saw daylight, but right now, it feels like a tough sell. After all, the “standard” Galaxy S10 is normally just 100 bucks costlier, frequently going for less than that with a smaller yet higher-quality display in tow, as well as a superior rear-facing camera system and two extra gigs of memory.

The timing of the S10 Lite’s US commercial debut also makes the OnePlus 8 5G and iPhone SE (2020) comparisons inevitable, neither of which is particularly flattering for Samsung’s newest value flagship. 

Yes, the refreshed $400 and up iPhone SE is significantly smaller and, well, uglier than the Galaxy S10 Lite, but last year’s Snapdragon 855 processor is certainly no match for Apple’s A13 Bionic powerhouse. Meanwhile, the non-Pro OnePlus 8 starts at a slightly steeper $700, but it does so in style, with 5G support, a Snapdragon 865 SoC, at least 8GB RAM, and the same breathtaking design as its sibling.

What the 6.7-inch handset needs to stand out in the insanely competitive US market is a discount or two. And it needs them fast. On the bright side, if you feel an introductory freebie can help seal the deal, Amazon will sell the unlocked phone bundled with a complimentary pair of first-gen Galaxy Buds. Meanwhile, Best Buy plans to offer up to $200 discounts with “qualified” carrier activation straight off the bat, and Samsung will let you save up to $250 with eligible trade-ins. The full details are not out yet, so be sure to visit us again tomorrow.