iPhone 11 sales drive Apple rebound as Samsung sees strong growth in Europe
The iPhone 11 is performing so well that it’s close to beating Apple’s expectations. Now, data published by Kantar indicates these higher sales are boosting the company’s market share in many markets.
The iPhone 11 is driving Apple’s sales in Europe, Australia, and Japan
During the third quarter of 2019, which started in June and ended in September, Apple accounted for an impressive 18.9% of all smartphone shipments across the five major European markets – the United Kingdom, Germany, France, Italy, and Spain. This figure is up from 16.3% just one year earlier and is largely down to the success of the iPhone 11 series.
Apple’s latest flagships accounted for 7.4% of all European iPhone sales throughout the three months despite being on sale for just eleven days. The cheaper iPhone 11 is reportedly leading in terms of volume but Kantar claims the iPhone 11 Pro series isn’t that far behind.
Other markets in which Apple experienced strong growth last quarter include Australia, where the company saw its market share rise from 35.5% to 39.6%, and Japan, where the popularity of the iPhone 11 lineup helped catapult the brand’s market share to 39.9% from just 29.6% a year earlier.
Reports suggest the iPhone 11 has also been performing quite well in China but it clearly wasn’t enough to fend off the competition last quarter because Apple’s market share dropped from 18.9% to 17.6%. Similarly, US sales are reportedly up – the new models accounted for 10.2% of all sales – but strong competition still pushed the iPhone’s share to 36.1% from 38.1% twelve months earlier.
Samsung’s is the fastest growing brand in Europe
Unlike iOS, Google’s Android operating system grew healthily in China over the summer months and finished the quarter with a market share of 82.4%, up from 80.8% twelve months earlier. Homegrown brands were the primary reason for this – they accounted for 79.3% of all sales – but Huawei and Honor undoubtedly led the way with a combined market share of 46.8%.