Desserts have been an important part of Android’s branding for the past decade but all good things must come to an end. Today Google has announced that, starting with the next version, Android will be adopting a revamped branding strategy.

Possible names for Android Q included Quiche, Quesadilla, and Quinoa but Google has chosen to simplify things drastically this year by officially naming the release Android 10. The move is part of an attempt to globalize the operating system’s branding and make it easier for customer to understand if their phone is running the latest version.

The internet giant says it has received feedback over the years which suggested some names weren’t always understood globally. For example, L and R aren’t distinguishable in some languages therefore making it harder to convey that Lollipop was the version that came after KitKat. The company has also received negative feedback relating to Android 9 Pie because Pies aren’t considered desserts in many markets. Similarly, marshmallows are only popular in certain parts of the world.

Over the past decade, there have been a total of 14 dessert-theme Android releases. These are Android 1.5 Cupcake, Android 1.6 Donut, Android 2.0-2.1 Eclair, Android 2.2 Froyo, Android 2.3 Gingerbread, Android 3.0-3.2 Honeycomb, Android 4.0 Ice Cream Sandwich, Android 4.1-4.3 Jelly Bean, Android 4.4 KitKat, Android 5.0-5.1 Lollipop, Android 6.0 Marshmallow, Android 7.0-7.1 Nougat, Android 8.0-8.1 Oreo, and Android 9 Pie.

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