Alexa might be a little less knowledgeable about certain things than Google Assistant, but Amazon’s popular AI-based tool stands out with its flexibility and continuously improving ease of use. The latest feature enabled on the e-commerce giant’s Echo device lineup in the US this week is hardly what we’d call groundbreaking, but alongside other small things enhanced and upgraded in recent months, it proves the company cares about its existing user base instead of just boosting shipment figures.

All you need to do is, well, ask in the most natural and straightforward way possible by saying “Alexa, speak slower” or “Alexa, speak faster.” Perhaps the coolest thing about this functionality is that it supports a grand total of seven speaking rates, four faster, two slower, and a “normal” one to make sure each user’s individual needs are catered to specifically. By the way, returning to the standard setting is as simple as saying “Alexa, speak at your default rate.”

Obviously, the feature is being widely rolled out to the public after quite a bit of internal testing, which yielded a lot of positive feedback from all kinds of users who appreciated the opportunity to further fine-tune Alexa’s skills and delivery. Your move, Google!