T-Mobile's #GiveThanksNotPranks April's Fools campaign will match your coronavirus donations
Apart from its usual Tuesday sweepstakes that the Uncarrier already announced last week, it clarified that it won’t be releasing an April’s Fools prank this year, in line with the coronavirus times. A #GiveThanksNotPranks campaign, however, will commence tomorrow, April 1st, and will match up to $500,000 in your donations as well.
As per John Legere, CEO of T-Mobile, now is not the time for elaborate pranks, and he’d rather that energy go to doing good for somebody:
It’s no secret that we love a good prank at T-Mobile, but right now, there’s nothing more important than the health and safety of our world. So we’re exchanging pranks for thanks, so EVERYONE can make a difference for our nation’s healthcare heroes and families in need. And to deepen the impact, I’m asking every other company to join us in support of the hashtag, to ditch the stunts this year and donate to the charities of your choice on April 1st. So slip on that T-Mobile ONEsie or those Sidekicks if you want, and share your stories with us on Twitter using #GiveThanksNotPranks. Your kindness could mean half a million dollars for people on the frontlines of this pandemic.
T-Mobile listed a couple of evergreen pranks it did on past April’s Fools days to tide you over until the pandemic has passed, and we can all return to normalcy, like the immortal Sidekicks one below.