Smart speakers have been expanding at a pretty insane pace in the last few years, but at least in the US, the market is expected to substantially slow down its growth in the near future. eMarketer researchers anticipate a boost of 13.7 percent in 2020 US smart speaker users compared to 2019, bringing the grand total up to 83.1 million, with single-digit growth then predicted for 2021.

While Amazon lost a little market share between 2017 and 2018, it quickly bounced back to an estimated 72.9 percent slice of the US pie last year, looking at retaining its comfortable lead through 2021. If eMarketer’s forecast proves accurate, 69.7 percent of US smart speaker users will own an Echo this year, compared to the 31.7 percent expected to turn to Google-branded devices and the combined 18.4 percent share of “other” companies.