While Amazon is notoriously known for its Prime Day savings events, it also frequently runs sales during other major holidays, too. We’ve seen savings for Labor Day begin as early as the beginning of last week, and expect some deals to linger around even further. Just like during other sale events, it’s a shopper’s market. With so many major retailers competing for the same sales, it’s likely you’ll see chains like Best Buy, Walmart, Target, and more price match Amazon’s offers (or even outcompete them), and it’s also possible that other retailers have better discounts, stock, or selection. Be sure to check out multiple retailers before checking out. 

However, if you’re shopping for Amazon exclusive products like Kindles, Fire TVs, Echo devices, and more. Amazon will likely have the best discounts as they own those particular flagship products and many other retailers don’t carry them.