Sony is apparently going to limit the production of its next-generation PlayStation console. According to a new report from Bloomberg, Sony is planning to limit the production of the PlayStation 5 in the first year of its launch.

And no, it’s not because of the COVID-19 outbreak. Instead, the company is apparently planning to limit production as it expects lower demand for the console — at least in the first year.

Sony expects low demand for the PlayStation 5 due to its higher price point of the “ambitious” hardware. Analysts expect the PlayStation 5 and the new Xbox Series X to cost around $450. Because of the higher price, Sony does not expect demand for the PlayStation 5 to be as high as the PlayStation 4 at launch.

The company sold 7.5 million units within the first two quarters when it first launched the PlayStation 4 in 2013. In comparison, Sony is planning to produce about 5-6 million units of the PlayStation 5 between the launch and March 2021.

Sony’s production capacity has reportedly not been affected by the COVID-19 outbreak, but it has apparently affected the company’s promotional plans for the PlayStation 5. The company reportedly rushed the reveal of the PlayStation 5 controller as it was scared of not being able to control the leaks, according to the report.

Sony is unlikely to delay the launch of the PlayStation 5. The company is continuing to target Holiday 2020 for the release of the PlayStation 5, as long as Microsoft does not delay the release of the next-generation Xbox.

Tagged with PlayStation 5, Sony