Intent on always copying Apple, Samsung revealed last night that it, too, will hold an event in late October. But this one is a bit mysterious.

“Our users are multifaceted and live life in so many colorful, interesting, and unique ways,” the Samsung announcement notes vaguely. “As such, the technology they use every day should reflect their individuality.”

And yeah. That’s about all the hints we get.

In past years, Samsung launched new S-series flagships in February and then Note phablets in August, but more recently its strategy has shifted as its introduced folding smartphones. But Samsung has already announced its latest foldables. And it’s unclear whether an S-series refresh—the delayed and perhaps canceled Galaxy S21 FE (Fan Edition) handset—is even necessary, let alone warrants its own event. So what could it be? Software and services? A new version of OneUI based on Android 12? Smartwatches? I don’t know.

But we’ll find out at the awkwardly named Galaxy Unpacked Part 2, a virtual event that is being held on Wednesday, October 20 at 10 am ET. That’s going to be a big week: Apple’s Unleashed event happens that Monday and Google’s Pixel 6 launch is scheduled for that Tuesday.

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