According to a report from Nikkei Asia, it is highly likely that Apple will raise the prices of the new devices it releases this autumn.

The reason for this unpleasant news is the global chip shortage, which has led to suppliers such as TSMC, Qualcomm, NXP and Nvidia charging more for their components. That in turn is forcing electronics manufacturers such as Apple, Samsung, Xiaomi, HP and Dell to choose between cutting margins or raising prices for their products, and in most cases the latter option is more appealing.

The chip shortage, caused by the COVID-19 pandemic and the trade war between China and the US, has been going on since 2020, and is likely to continue until 2023, according to the boss of Daimler. Apple has been comparatively unaffected until now, thanks to its size and power in the market and the preferential treatment it has secured from suppliers, but this cannot continue indefinitely.

Exactly how much of a hike there will be is unclear, but demand for the new products is likely to be so intense that most prospective customers will, we suspect, be willing to pay a few hundred pounds or dollars extra for the innovations offered in Apple’s upcoming mobile phones, tablets and computers.

It’s sure to be a busy season, as we’ve discussed in our roundup of the new Apple products coming in September. Apple is actually expected to hold three virtual events in quick succession, with separate announcements planned for September, October and November respectively.

Aside from the iPhone 13, Apple Watch Series 7 and new AirPods expected this month, Apple is also due to update its high-end MacBook Pro laptops and unveil one or more new iPads – perhaps including a new iPad mini.

This article originally appeared on Macworld Sweden. Translation (using DeepL) and additional reporting by David Price.