Grammarly today announced GrammarlyGO, a generative AI-based solution that it says will accelerate productivity in its existing products.

“Generative AI represents an inflection point in innovation that Grammarly can incorporate to deliver even more value for our customers,” Grammarly’s Rahul Roy-Chowdhury says. “For well over a decade, we’ve delivered the leading AI-enabled communication assistant focused on helping people and businesses overcome the real challenges they face every day. Now we enter a new phase in our vision to support our customers across all stages of communication, going past revision into conception and composition—all while maintaining our high standards of quality, privacy, and security.”

As you probably know, Grammarly makes popular AI-powered writing solutions that help users communicate effectively on the web, on desktop platforms like Windows, and on mobile. So GrammarlyGO is in some ways a natural extension of that work. It can generate relevant text with an understanding of the user’s personal voice and brand style, context, and intent, the firm says. And it will help them rewrite, compose, ideate, and reply within the applications and websites they’re already using.

And yes, GrammarlyGO will be available across Grammarly’s existing products, including Grammarly Free in select markets, Grammarly Premium, Grammarly Business, Grammarly for Education (higher education), and Grammarly for Developers. It will be enabled by default for individuals and deactivated if desired, and organizations will soon be able to opt in so that they remain in control. Finally, developers can apply now to gain access to the beta version of the Grammarly Text Editor SDK in April.

You can learn more about GrammarlyGO here.